Content Management System (CMS)

Marketing Website

A marketing website is the public-facing surface of a brand, institution, or organization. Choosing a Content Management System (CMS) for a marketing website depends on the editorial team's velocity needs, integration depth with marketing automation and CRM, and structural advantages of headless content delivery across multiple frontends.

Top CMS platforms for Marketing Website

• Drupal (with Acquia Cloud Platform / Acquia Site Studio)

  Institutional default; deepest accessibility-module ecosystem; multi-site at scale via Acquia Cloud Site Factory.

• Modern Campus (formerly OmniUpdate / OU Campus)

  Higher-ed-vertical CMS; bundled Banner and Slate integration.

• Cascade CMS (Hannon Hill)

  Higher-ed-vertical CMS; long-tenured deployments; strong workflow governance.

• Terminalfour

  Higher-ed-vertical CMS with strong international presence; multi-language and multi-site governance.

• WordPress (with WordPress VIP for institutional deployments)

  Broadest editorial familiarity; community-college and single-campus default.

• Sitecore XM Cloud

  Enterprise CMS with SaaS pivot; defensible at enterprise-scale institutions with existing Sitecore investment.

• Sanity

  Modern headless content platform with structured content modeling; strong fit for institutions modernizing their marketing-site stack.

Industries using Marketing Website

• Healthcaredefensible
• Ecommercelead
• Saaslead
• Media publishinglead
• Marketing agencieslead
• GovernmentComing soon
• Higher Educationdefensible
• K12 educationdefensible
• Financial servicesdefensible
• Real estatedefensible
• Travel hospitalitydefensible
• Nonprofitdefensible
• ManufacturingComing soon
• Professional servicesComing soon
• LegalComing soon
• FintechComing soon
• InsuranceComing soon
• RetailComing soon
• AutomotiveComing soon
• Energy utilitiesComing soon
• TelecommunicationsComing soon
• Logistics supply chainComing soon
• Construction architectureComing soon
• Consumer goods cpgComing soon
• Sports entertainmentComing soon

Where to start

Pick the use case closest to your goal above, or start with Sanity if you want a CMS built for Marketing Website.